2015 was a massive growth year for most consumer packaged goods (CPG) categories online. According to estimates from 1010data, retail e-commerce sales grew by 30% over 2014. In store sales for most categories remained nearly flat (U.S. Census Dep’t).
While total e-commerce grew by 30%, CPG grew at an even faster pace of 42% year over year. Much of the growth was fueled by Amazon’s Subscribe and Save feature (SNS) being the default selection for many Amazon users as they check out. Over 20% of all growth in CPG came from SNS.